Husband, Dad, Gamer, Game Designer, Cartographer, Voice Actor, Dungeon Master, Marketer, Gamification Guru, Toastmaster, Podcaster & Future World Champion of Public Speaking.
These are all different labels I have for myself, based on what I do. These are the different labels people associate with me in their heads – depending up on how they met me and the reputation I’ve made for myself.
Despite having much to offer, in a business scenario for Domination Labs, I ruthlessly restrict what I reveal.
I only use my Message That Matters™:”I help founder driven businesses like yours reach product/market fit.”
I don’t talk about my podcasting.
I don’t talk about my gamification.
I don’t talk about my other business or any of the other umpteen things I do.
It doesn’t matter.
It doesn’t matter if these things could add value to the founder.
It doesn’t matter if it could be fun.
It doesn’t matter if it could be relevant later.
The only thing that matters is having a Message That Matters™.
On that note, leave a comment below with what you say when you approach a client – and I’ll give a quick critique of your statement.